Mark, type, a named color system, image world, pitch deck, site, and the living brand hub your team runs on. Designed by one studio designer, transferred to one company, retired forever. $499, full rights, live the day you download it.
Every Debut brand is designed start to finish by Rob Sicat, founder of Apropos Studio, a design and film studio in Portland, Oregon. Debut is the studio's shop: no marketplace, no freelancers, no generated listings. One designer makes every call, and answers for them.
Every kit includes the style code: the color logic, type rules, and art-direction recipe behind the brand, as working code. Need a new hero image, a slide background, a social card? Describe it. The style code renders it in language, every time.
Not a replacement for the designer. The designer's judgment, written down.
The design decisions are human, one designer start to finish. Some image-world assets are AI-assisted under the studio's direction. The terms say so in plain English, and the recipe ships in your hub.
Your product is real. Your logo says side project. That gap costs you every first impression: the investor skimming your deck, the customer deciding whether the demo is worth 30 minutes, the engineer wondering if you're funded.
A studio charges $40K and takes 8 weeks. A logo mill sells the same mark to a thousand of your competitors. This is one designer's finished system, complete down to the deck, sold to one company and then retired forever. We call it the bridge brand: it carries you from first commit to Series B looking like the company you're becoming.
$499, full rights, everything editable, live the day you download it. Every decision documented in a living brand hub: here's ours →. When the real rebrand comes, retire it proudly. Until then: you look like you raised a round.
Everything: the logo system (mark, wordmark, lockups, construction), typography, a named color system with tokens.css, an art-directed image world plus the style code to generate more, original brand elements, a 10-layout pitch deck, a one-page website, icons, social templates, and the living brand hub that documents it all. Every file editable, every right yours.
One company per brand, ever. The moment you buy, the kit leaves the shop and the rights transfer through a plain-English Brand Transfer Agreement. It stays in the archive marked sold, with your name on it.
A template gets sold ten thousand times; sooner or later you meet your own logo at a conference. Every Debut brand is designed once, by one studio designer, and sold once. When it's gone, it's gone. And the style code ships with it: the designer's own rules, as working code, so everything you make later stays in language.
Rob Sicat, founder of Apropos Studio in Portland, Oregon, designs every kit start to finish. Debut is the studio's shop, not a marketplace: one designer makes every call, and a person answers the email.
The design decisions are human: one designer, start to finish. Some image-world assets are AI-assisted, the way a studio uses any tool. That is disclosed in plain English in the terms, and the recipe ships with your kit.
Same day. Download it, retype the wordmark in your name (the fonts are open source and the hub walks you through it in about 20 minutes), and send the deck that afternoon.
You rebrand, like every company that gets there. This brand's job is the two years before that: every demo, deck, and cold email that decides whether the Series B happens at all.
Drop 001 founding pricing: the first eight owners are the proof, and the price climbs from here. The honest comparison is a $40K studio engagement and the 8 weeks that come with it.
In production now. Each goes live the moment it's finished, and each sells once.
14 days, full refund, no forms. If it isn't obviously right for your company, send it back.
