One brand, one company, in plain English.
These are the terms for buying a brand from debut.supply. They match the Brand Transfer Agreement that ships inside every kit; where the two differ, the agreement you receive with your order governs.
01Who you are dealing with
Debut is a product of Apropos Studio, LLC, an Oregon limited liability company, 844 Northeast Simpson Street, Portland, OR 97211, United States. Write to studio@debut.supply. Payments are processed by Stripe; the charge on your statement will show Apropos Studio, LLC or debut.supply.
02What you are buying
One complete brand system, sold once and never again. Each kit includes:
- The name as developed and used in the kit
- The logo system: mark, wordmark, lockups, construction, with all source and export files
- The brand system: named color tokens, typography, brand elements, voice and usage guidelines, and the living brand hub as a self-hostable site
- The templates: pitch deck, one-page website, icons, and social set
- The image world files and the art-direction recipe used to generate them
Together these are the Brand Assets. Every file is editable. The exact manifest for each kit is on its product page.
03Price, order, and delivery
Each kit in Drop 001 is $499, labeled founding pricing. Checkout runs on Stripe and each kit is capped at one completed sale; the moment a purchase completes, that kit leaves the shop. The complete kit is delivered by email within 12 hours of purchase as a zip, with the Brand Transfer Agreement inside, filled in to your company and order. Your purchase receipt is the record of acceptance; no signature is required.
04Ownership transfer
On receipt of full payment, Debut assigns to you all of its right, title, and interest in the Brand Assets, worldwide and irrevocably, including copyright and any other intellectual-property rights Debut holds in them. You may use, modify, register, license, or sell them. You owe Debut no royalties, credit, or anything further.
05The honest fine print
- Fonts. The typefaces are open source under the SIL Open Font License. Nobody owns them; you use them under that license, like everyone else, free forever.
- AI-assisted imagery. Images in the image world were generated with AI tools under Debut's subscription. You receive every right Debut is able to pass on, which is everything Debut has. The law on pure AI-generated images is unsettled, and Debut cannot promise copyright exists in them. The prompts and art-direction system ship in your hub so you can generate more.
- Trademark. Debut has not registered any kit name as a trademark. Debut screened for obvious conflicts at the time of design but makes no clearance warranty. If you want a registration, clear and file it in your own name. It is yours to file.
- Demonstration brands. Until a kit is sold, the names, taglines, and mock products shown on this site are demonstration brands. They are not operating companies and do not describe real products or services.
06What Debut keeps
A non-exclusive, perpetual right to show the kit in its portfolio, shop archive (marked SOLD), and marketing, including screenshots of your public use of it, with attribution to you. Debut will never sell, license, or re-release the Brand Assets to anyone else. Nothing else is kept.
07Debut's promises and their limit
Debut created the Brand Assets and has the right to assign them. The kit was sold exactly once, to you, and is retired from the shop on the effective date. If anyone claims the Brand Assets infringe their rights, Debut's total liability is capped at the price you paid. The Brand Assets are otherwise provided as they are, without further warranty.
08Refunds
14 days, full refund, no forms. If you take it, the assignment reverses: the rights return to Debut, you delete the files and stop using the brand, and the kit returns to the shop. Full details on the refund page.
09Housekeeping
These terms and the Brand Transfer Agreement are governed by the laws of the State of Oregon, United States. If any clause fails, the rest stands. Debut may update these terms for future drops; the terms in force on the day you buy, and the agreement inside your kit, are the ones that apply to your purchase.