debut
Drop 001 → № 001 · handled
The brand, livehandled brand hub
The living brand hub · what you're seeing is the actual product
The logo system
handled mark
handled wordmark
lockup on After Hours
mark on Live Wire
wordmark on After Hours
construction grid
Mark · wordmark · lockups on After Hours + Live Wire · construction from real geometry
Ten named colors
Blank Page → After Hours → Live Wire → Post-it · every color has a role · tokens.css included
Original element system
mark assembly element
flag field element
dither ramp element
Mark assembly · flag field · dither ramp · 8 elements, seeded generator, usage rules
The image world
Art-directed image world + the style code to generate more · full brand tier

Everything a funded company has on day one.

Not a logo file. The whole system, already reasoned through, already consistent, already good.

IncludedLogo system

Mark, wordmark, lockups · construction grid, clear space, misuse rules · SVG + PNG, every variant

IncludedLiving brand hub

Your brand as a website: the guideline your team actually uses. Self-hostable, yours

IncludedColor system

Ten named colors with roles and rules · tokens.css ready for your product

IncludedTypography

Geist + Geist Mono system, scale and rules · open source fonts, free forever

IncludedImage world

Art-directed illustration set + the style code to generate infinite more on-brand images

IncludedBrand elements

Original pixel-scatter system · 8 elements + usage rules

IncludedPitch deck

Investor-grade template, 10 layouts, PowerPoint + Google Slides ready

IncludedOne-page website

Launch-ready single page, the brand applied · swap the copy, ship

IncludedIcons + social

Icon set in the mark's DNA · social templates sized and styled

It keeps making assets after you buy it.

Every image in this kit came from one art-direction recipe: a style reference code plus a prompt template. Both ship with the kit. Type what you need and it comes back in handled's design language: no designer, no retainer, no drift.

[your subject] · the handled art-direction prompt · --sref ████████████ · the full recipe unlocks with purchase
social postsblog headerslaunch graphicsdeck artad creativewhatever's next

Built for the batch.

You're an AI or agents company somewhere between the first commit and the Series A. You need to look credible to customers, investors, and hires this month, and the $40K studio is a someday problem.

handled is the bridge brand: swap in your name (the wordmark font is free and the guide shows you exactly how), apply the system, and launch looking like the hottest company in the batch.

Voice, story, and every design decision documented in the hub. Nothing left to figure out.

One price. One owner. Everything.

Included$499 · founding
Logo system + living brand hub
Color + type + brand elements + social set
Image world + the style code
Pitch deck + one-page website + icons
Full rights assignment · it becomes yours
Companies that will ever own it1

Questions founders ask.

Is it really only ours?

Yes. One company per brand, ever. The moment you buy it, the kit is retired from the shop and the rights transfer to you: the mark, the name, the whole system. It stays in our archive marked SOLD, with your name on it.

Can I trademark it?

It’s yours to register. The purchase includes a plain-English Brand Transfer Agreement assigning the rights to you: no license, no fine print holding anything back. We screened for obvious conflicts when we designed it; you clear and file in your own name.

How do I put my name on it?

The wordmark is Geist Mono SemiBold, an open source font. The hub includes a 20-minute apply-your-name guide: retype, set the tracking, done. Everything else works unchanged.

What software do I need?

None to start: PNGs and the hosted hub work everywhere. SVGs and templates open in Figma or anything else. The deck imports straight into Google Slides with fonts intact.

Why is this $499 when Fiverr is $50?

Because it isn’t a logo, it’s every decision: type scale, color rules, voice, imagery, deck, site, all coherent, and all exclusively yours. The real comparison is the $40K studio engagement, minus the 8 weeks. $499 is Drop 001 founding pricing; it will not return.

What if it doesn't fit?

14 days, full refund, no forms. If it isn't obviously right for your company, send it back.

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